» RSS Feeds Go Crazy in the Marketplace presented by When is Brute …

While most RSS Feeds were simply headlines and a small amount of text there was not really any reason to add these feeds to your website. As this is rapidly changing the ability to add some of these new feeds means great content for your … Want To Win At Traffic Generation

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» RSS Feeds Go Crazy in the Marketplace presented by When is Brute …

Social Media Marketing – Why You Need to Establish Your Brand in Web 2.0

Why Brand in social media?
You probably have asked this question before.
Or maybe twice.
I know I did several years ago-until the “light went on” and I discovered some things that proved to be worth millions in business.
But just what IS branding in social media and how do you participate in it?
Branding is a marketing technique, strategy, method, or action that has the massive potential to elevate your online and social media business to the top. It involves helping your customers every time they think of you to form a recognizable association -mental , emotional, or other-with you.
What can you do to make that happen?
Link your business with a powerful and unique design, logo, slogan, and/or color and observe the positive results and imaging that starts to take place in people’s minds.
It is critical that you take the brnading efforts to a new level and understand that there are 3 things that people look for in branding:
1) What they are FEELING.
Branding is all about emotion and feelings when it comes down to it. Either it feels RIGHT, or it does not. And if it does not, then your brand will be extinct before too long.
2) What people are SEEING on the video screen in their mind.
What picture does the prospect SEE in their mind when they think of your brand? What emotions does that elicit? Is it a picture that you want them to see?
3) What are they EXPECTING.
What is the prospect EXPECTING to happen or experience with your brand? This is critical because your brand must be consistent as well as credible.
Brands create a feeling of recognition, remembrance, and familiarity.
If customers have seen your logo or meme, insignia, or company name, they are more likely to continue to consistently select your product or service. Also, they are more apt to refer and suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising and it can build your brand and accelerate it.
A brand helps possible customers remember your business as well as the emotions surrounding it. (Nike). People may know little about your life and business philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.
Branding creates memory in the mind of the public. we call it “Memory magnet.” Your brand must draw people towards you and your message and product every time they think of it.
When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.
This called building a book of business you can count on.
People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.
That is why you need to brand yourself as the “Premier Provider” in your niche and market, so you can charge what your brand is really worth.
When you have distinguished and set yourself and your business apart through branding, the marketing has the capability of becoming so profound, that little else is necessary. Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally. You won’t have to spend as much time planning marketing strategies to attract the public in your social media marketing strategies
blessings…doug firebaugh
http://www.socialmediablogster.com

Social Media Marketing Training- The Two Things That Everyone is Looking For in Social Media

When you think about it, there are only 2 things that people are looking for in Social Media. It does not matter if you are in real estate, mortgage banking, insurance, or even in marketing of some type. People are always looking for something.
You just need to make sure that you know what those things are.
Most people in the Social Media arena are progressive thinkers and progressive people. Most are ahead of the curve in the web 2.0 world, and most have a focus of being ahead of the pack. The early adopters of Social Media, which I am one, started on the Social media scene 5 years ago. There as not much there, but what was there, was used as best as it could be used.
People then, and people now, are still the same. They always will be. But in the Social media arena, they are looking for 2 things that will help them.
Help them feel better about whom they are. Help them feel better about what they do. And help them feel better about where their life is going. All people are in some way looking for that forward focus. That is why in the social scene, there are 2 things people seem to be seeking more than anything.
Only two.
1) CONNECTION.
Most people in Web 2.0 ville are looking for Connection. They want to connect with people, information, new ideas, new trainings, new events, new groups, new videos, but whatever they are looking for, they want to CONNECT.
Connection is part of the culture we grew up in. People in real estate understand the person want to feel emotionally connected to a house before they purchase it. People want to feel connected to a car before they decide to buy it. And people want to feel connected to something before they start building that bridge of trust with you. You must make an effort to connect in a way that they will respond to in social media.
IN Social Media Marketing, Connection is NOT Correction as so many people think. They are NOT looking to be told that their life is not any good, or is lacking. They are not looking to be told their home is too small for them. They want to Connect to something or someone that will make them feel better about themselves and where their life is headed. You do that in conversations on twitter, facebook, myspace, orkut, moli, LinkedIn, and the like.
They want to feel GOOD about a conversation with you, no matter the social network. They want to feel FOCUSED ON and Tied into a conversation that will help them feel more a part of something that can increase and enlarge their life and future.
CONNECTING with people is simply reaching out and taking their hand over the internet and letting them feel PLUGGED IN to something and someone that can help you connect to new possibilities and to new destinies.
THAT is simple and the truth. Keep the Connection authentic and real, and they will listen to what your conversation is about and start drawing closer to you and your message.
2) Elevation.
People want to feel like they are being lifted higher in their life. They want to feel like their life is going somewhere and means something. We all do. We all are looking for that special feeling that we are special, and as trite as that sounds, it is the truth.
What can you do to create that feeling that they truly believe they are walking on air?
Life them up by noticing something g they said that has helped you.
Compliment them.
Give them a kind remark about their efforts in what they are doing in Social Media.
Ask questions they might know the answer to show you appreciate their knowledge..
Send them new ideas on their passion.
Notice something about their conversation that you can totally appreciate and let them know about it.
Empower them with encouragement.
Thank them for learning something from them.
WHY?
It will make them glad they talked to you in Social Media. And they will remember you the next message, tweet, or conversation. They will move from the Awareness stage, to the Appreciation stage in Social Media.
As a realtor, you will see that they can start to trust you, and even start referring possible clients to you as people they know are moving out or into – your area.
Remember- it is NOT what you said. But how you made them feel by Connecting with them and Elevating their hope and future in the Social media Marketing arena.
blessings…doug