When I first read this controversial post by Dan Ackerman Greenberg, I had mixed feelings.

He reveals ten “secrets” that govern how he designs his clandestine viral video marketing campaigns for his clients, the goal being to get at least 100,000 viewers for each video campaign (or he doesn’t charge). He must be pretty good at his job because he’s able to brag about reaching a 1.5M+ audience for some of them including supplementary comments and blog posts, garnering a top-5 Most Viewed Of The Day rank.

(I think I’m doing well when Spam Karma identifies a real live person on the end instead of spam.) Continue reading →